“Boys will be boys” is an expression used to justify a boy’s actions and mischief. To represent Jean-Paul Gaultier’s fragrance Le Mâle, we created a series staging a group of young people in a house and garden, engaging in pranks and testing the limits of the adults. The perfume becomes both a plaything and a precious object—the youngsters do everything to get their hands on it, snatching it from one another and hiding it. The rather childish actions are performed by teenagers and young adults. The overall tone is joyful and mischievous.

Made as part of ECAL with Auriane Nicollier
Supervision: Florence Tétier & Nicolas Coulomb

Models: 
https://www.instagram.com/flaviarnd/
https://www.instagram.com/crokitaa/
https://www.instagram.com/colinjean_/
https://www.instagram.com/timeo_09ng/
https://www.instagram.com/sta.noh/
https://www.instagram.com/titouan_longatte/
https://www.instagram.com/loys.itn/